Strategy Gets You Seen. Soul Gets You Chosen.

If you’ve been focused on growing your wellness business, you’ve likely studied all the strategy:

• Lead magnets
• Funnels
• Posting schedules
• Hashtags
• Reels and content calendars

But what happens when you’re doing all of that—and still feel invisible?

You’re not missing more hacks.
You’re missing connection.

Your Strategy Should Serve Your Message, Not Replace It

The best marketing strategy won’t work if people don’t feel anything when they see your content.
That’s where your soul comes in.

What do you believe?
Why did you start your wellness business?
What do you want your audience to feel when they interact with you?

When your content answers those questions, it stops blending in.
It starts standing out.

What “Soul” Actually Looks Like in a Health Brand

It’s not about being emotional or overly personal.
It’s about being real.

Some ways to add soul into your brand:

• Share your origin story—briefly and with purpose
• Show up on video and speak directly to your audience
• Use your clients’ language, not just industry terms
• Make it clear that you care, not just that you know

If you need help refining your message, this guide on authenticity in wellness can help.

Your Strategy Still Matters—When It’s Aligned

Having soul doesn’t mean winging it.
You still need a plan that works.

Some strategy pillars wellness entrepreneurs should have:

• A clear audience and niche
• A content plan that matches your energy
• A lead magnet to grow your email list
• A simple, repeatable sales process
• A consistent on-camera presence

Want to skip the guesswork? The Crush It On Camera workshop helps you show up with both clarity and confidence.

Here’s What Happens When You Combine Both

When your strategy is rooted in soul:

• You don’t feel like you’re forcing content
• You attract clients who truly align with you
• Your message becomes consistent without being robotic
• Your presence feels strong—but never salesy

Final Thought

If your brand has strategy but no soul, it will feel cold.
If it has soul but no strategy, it will feel scattered.

But when you blend both?
You build a brand that actually feels like you—and grows with you.