Why Selling Feels Uncomfortable

You became a wellness coach to help people.
Not to “pitch” them.

So when it’s time to promote your offer, your mind says:

• “I don’t want to be pushy.”
• “What if they think I only care about money?”
• “I don’t want to annoy my audience.”

But here’s the shift:

If you don’t talk about your offer, people can’t work with you.

Silence does not equal humility.
It equals missed opportunities.

Shift 1: Stop Selling. Start Inviting.

You’re not convincing someone to buy something they don’t need.
You’re inviting them into a solution.

Instead of:

“Spots are filling fast. Don’t miss out.”

Try:

“If you’re ready to improve your sleep and energy, this program is designed for you.”

Clear. Calm. Direct.

That’s how wellness business strategies feel aligned.

Shift 2: Connect the Offer to the Problem

Don’t randomly drop your offer into your content.

Tie it to what you’re already teaching.

Example:

If you post about stress management, end with:

“This is exactly what we go deeper into inside my 8-week reset program.”

If you share a client win, add:

“If you want results like this, here’s how to apply.”

Context makes selling feel natural.

For ideas on building that trust first, read:
https://crushitoncam.com/how-to-use-storytelling-to-build-authority-in-the-health-space/

Shift 3: Focus on Outcomes, Not Features

Features feel salesy.
Outcomes feel helpful.

Instead of:

“8 modules, weekly calls, private group access.”

Say:

“You’ll learn how to reduce bloating, improve digestion, and feel lighter within 30 days.”

People buy results, not structure.

Shift 4: Talk About Your Offer Regularly

Many health coaches mention their offer once—and assume everyone saw it.

They didn’t.

You need repetition.

Not aggressive repetition.
Clear repetition.

Mention your offer in:

• Reels
• Emails
• Lives
• Stories
• Blog posts

If visibility feels uncomfortable, this will help:
https://crushitoncam.com/overcoming-the-fear-and-get-comfortable-in-front-of-camera/

Shift 5: Speak With Calm Confidence on Video

Your tone matters more than your words.

If you whisper your offer or rush through it, it feels uncertain.

Practice saying:

“This is for you if…”
“Here’s how to join…”
“Applications are open…”

Confidence grows with use.
If you want structured support, explore:
https://crushitoncam.com/get-started/

Ask Yourself This

If someone needs your help but never hears about your offer, who loses?

Not just you.
They do.

Selling is not manipulation.
It is clarity.

Final Thought

Talking about your offer doesn’t make you salesy.
Talking about it with pressure does.

Stay calm.
Be clear.
Focus on the result you help create.

When you lead with service, selling feels honest—and your audience feels it.