Why Video and Email Work Together

Video grabs attention.
Email builds trust.
Together, they help you create a stronger, more engaged wellness audience.

When you use video to invite people to your list, your brand feels more personal—and your conversion rate increases.

Step 1: Offer a Valuable Freebie

Before you create a video, decide what you’re offering.

Examples:

• A free 5-day wellness reset
• A downloadable meal guide or journal
• A quick video training or PDF checklist
• A stress relief toolkit

This is your lead magnet. It solves a small but specific problem.
It’s the bridge between your content and your email list.

For more ideas, check out freebie ideas for wellness coaches

Step 2: Use Video to Promote the Freebie

Create a short video explaining:

• Who the freebie is for
• What it helps them do
• How they can get it

Keep it under 60 seconds. Speak like you’re talking to one client who needs this today.

Example:

“If you’ve been feeling bloated and low-energy, I created a simple 3-day meal plan just for you. It’s free and it’s in the link in my bio—go grab it.”

Post the video on Instagram, stories, reels, or TikTok. Pin it to your feed if possible.

Step 3: Add the Video to a Landing Page

Once they click, what do they see?

Adding a short video to your opt-in page can improve conversions.
It builds trust fast.

Say your name, who you help, and what they’ll get if they sign up.

Example:

“Hey, I’m [name], a health coach helping busy moms reduce stress naturally. When you sign up below, I’ll send you my free guide with three simple daily practices to reset your nervous system.”

Use natural light. Speak clearly. Smile.
You can shoot this on your phone and upload it directly.

Need help setting up the shot? See Creating High Quality Content with Your Smartphone

Step 4: Use Video Inside Your Emails

Once someone joins your list, use video to keep them engaged.

Try:

• A welcome video in your first email
• A behind-the-scenes story from your coaching journey
• A short explainer on your method
• A quick wellness tip with a personal message

Keep it personal and conversational. Link to the video or embed a thumbnail with a play button.

Videos in emails increase clicks and help people feel more connected to you.

Step 5: Repurpose Your Video Everywhere

Don’t just use it once.

One promo video can be:

• Clipped for reels
• Transcribed into a blog post
• Shared in a Facebook group
• Sent in a DM to warm leads

The more ways you use the video, the more reach and signups you’ll get.

For an example of this kind of strategy in action, check How to Use Storytelling to Build Authority in the Health Space

Final Word

Video isn’t just for building a following.
It’s a tool for building deeper connection—and your email list is where that connection grows.

Start with one video.
Make one offer.
Invite one action.

Then let the conversation continue off social media—inside their inbox.