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How to Use Video to Grow Your Email List and Boost Engagement

How to Use Video to Grow Your Email List and Boost Engagement
Few tools in the ever-changing digital marketing space command attention, thread the needle on the path to trust, and encourage action as well as video. Video content, if done with focus, is a game-changer in growing your email list and keeping them more engaged.

Let’s dive in and explore some actionable ways to tap into video for not just bringing in more subscribers but actually fostering deeper connections with them.

1. Create Value-Packed Video Content
The core of any successful video marketing strategy is to create content that offers real value to your audience. Whether it’s a tutorial, behind-the-scenes, or expert advice, your videos should answer the needs and interests of your audience.

Tips for value-packed videos:
Solve one specific problem or answer one common question.
Share tips, hacks, or step-by-step guides.
Offer exclusive insights or sneak peeks into upcoming products or services.
If they get help from watching your videos, the subscribers are bound to flock into subscribing for an email list of the next tips or updates.

2. Clearly Use a CTA
Ensure every video carries an active call that encourages and drives the action in question of the viewers towards being subscribers to an email list.

Where to include the call-to-action:
In-video: Include verbal mentions of “Want more tips? Signup for our Newsletter!”
On-screen text: Flash a URL or a QR code linking to your sign-up form.
In the description: Provide a clickable link leading directly to your email list landing page.
You make it easier for viewers to take that next step by seamlessly transitioning them from your video into your sign-up process.

3. Offer Special Incentives
People are more likely to share their email addresses if they perceive value in return. Use your video to promote an irresistible lead magnet.

Ideas for incentives:
A free eBook or guide.
Access to an exclusive webinar or training session.
Discounts or special offers.
Bonus content related to the video.
For example, if your video is a cooking tutorial, offer a free downloadable recipe book to those who join your email list.

4. Add Videos to Your Email Campaigns
Videos aren’t just useful for getting people to sign up—they can also boost engagement within your existing email campaigns.

Best practices for video in emails:
Use a thumbnail image with a play button that invites clicks.
Link the thumbnail to the video on a landing page or your website.
Add a short, engaging caption describing the video’s value.
For example, it has been observed that adding video to an email can increase click-through rates as high as 300%!

5. Utilize Social Media Videos
Social media is a great platform for the attention of more people and to drive them onto your email list. Utilize short, snappy videos that build interest in your sign-up page.

Social Media Video Tips:
Add captions or text overlay for viewers who might not have sound on.
Optimize for mobile-friendly viewing.
Include direct links to your email list in the post or bio.
Platforms like Instagram Stories, TikTok, and YouTube Shorts are perfect for short, impactful videos with clear CTAs.

6. Leverage Live Videos to Connect and Convert
Livestream video is one of the most personal ways to connect with your audience and promote email signups in real-time.

How to use live video effectively:
Host a Q&A session and offer additional resources via email.
Run a live demo or tutorial and direct viewers to a signup form for bonus materials.
Use polls, comments, and direct responses to build trust and foster interaction.
Make sure to follow up with your live audience by including the signup link in the replay description.

7. Analyze and Optimize Your Video Strategy
As with any marketing strategy, tracking your results is essential. Use analytics tools to measure how well your videos are performing and make adjustments as needed.

Key metrics to track:
Video views and watch time.
Click-through rates from video CTAs.
Conversion rates for email signups.
Experiment with different video formats, lengths, and styles to see what resonates best with your audience.

Final Thoughts
Using video to grow your email list and boost engagement isn’t just about creating content; it’s about creating the right kind of content. It needs to come with a clear purpose—be it to add value, have strong CTAs, or optimize effort across platforms for better performance—so that one can develop a growing, engaged email list.

Ready to get started using video to supercharge your marketing? Plan your next video and get ready to watch your email list—and your engagement—grow in a way that’s never happened before!

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