What Is a Sales Funnel, Really?

A sales funnel is just a guided path that moves someone from discovery to decision.

It helps:

• Attract the right people
• Build trust over time
• Offer value at each step
• Invite action when they’re ready

You don’t need ten emails or complex automation to make it work. You need a clear, repeatable structure that fits your style.

The 4-Part Funnel Wellness Coaches Actually Need

1. Free Value (Top of Funnel)

This is how people discover you. It could be:

• A short video with a helpful wellness tip
• An Instagram Live answering common questions
• A blog post that solves a specific problem
• A freebie or lead magnet they can download

Make sure each piece leads to a next step.
Use video to increase connection—start with one idea from Get Camera Ready

2. Lead Magnet + Opt-In

Once someone sees your content, invite them to join your email list with a free offer.

Examples:

• 3-day meal plan
• Morning routine checklist
• Guided breathwork audio
• Quick video series

Use a landing page with one clear message.
You can reuse tips from Top Lead Magnet Ideas for Health & Wellness Coaches

3. Nurture Emails

After they sign up, send 3–5 simple emails to:

• Welcome them to your world
• Tell your story and mission
• Share a helpful tip or mini lesson
• Introduce your offer and how you help
• Include a call-to-action (reply, book, or buy)

Keep the tone conversational. Embed a short video or link to one if possible.
This builds trust faster than written content alone.

4. Offer + Follow-Up

Once they know you, it’s time to invite them in.

Your offer could be:

• A one-on-one coaching package
• A workshop or wellness challenge
• A low-cost intro session
• A group program with limited spots

Make the offer clear. Use a short video to explain the value and who it’s for.
Then follow up with a few reminder emails or DMs.

You don’t need urgency tricks. You need clarity and confidence in what you’re offering.

Why Simple Funnels Work Better

Simple funnels:

• Feel human, not robotic
• Let your message stand out
• Build relationships—not just clicks
• Work with minimal tech

You can create one in a weekend—and improve it over time.

If you’re stuck on what to say, watch how others show up in the Crush It On Camera testimonials

Make It Repeatable

Once you’ve tested your funnel:

• Pin your lead magnet post
• Mention it in Lives and Reels
• Link it in your bio and emails
• Keep re-sharing the same value video every month

You don’t need new content. You need consistent direction.

Final Thought

A funnel isn’t a fancy tool.
It’s a path you walk your clients through, step by step.

Start with one video, one freebie, and one offer.
Then let connection and clarity do the rest.