Looks Aren’t Everything

Many wellness entrepreneurs focus on design, colors, logos, and platforms.
These things matter—but they’re not what makes people take action.

The real problem?
Your message isn’t clear enough.

Visitors land on your site or profile and leave asking,
“What does this person actually offer?”
If people are confused, they won’t convert.

The Real Mistake: Vague Messaging

When you try to appeal to everyone, you connect with no one.

Generic messaging sounds like:

• “Helping you live your best life”
• “Holistic healing for mind, body, and soul”
• “Wellness coaching for women”

These phrases are overused and under-explained.
They don’t show your unique value—and they don’t give the reader a reason to stay.

What to Say Instead

Be specific. Speak directly to your ideal client and their actual problems.

Try this:

• “I help busy moms reduce anxiety and sleep better with natural tools.”
• “I work with burnt-out professionals to rebuild their energy and focus.”
• “I guide women with PCOS to balance hormones through nutrition.”

Clear messaging answers three questions fast:

1. Who do you help?
2. What result do you provide?
3. How do you help them get there?

Show Your Process

Once people understand what you do, they want to know how.

Add a simple outline of your process on your website or in your content.

Example:

• Step 1: Book a discovery call
• Step 2: Complete an intake form
• Step 3: Get a personalized 6-week wellness plan
• Step 4: Weekly support via Zoom

This removes doubt and builds confidence in working with you.

Say It Often, Everywhere

Your clear message shouldn’t only live on your About page.

Repeat it:

• In your Instagram bio
• At the top of your homepage
• In your pinned posts
• On videos and podcasts

Repetition builds recognition—and makes your offer easier to remember and refer.

Want to See This in Action?

Look at the messaging used on the Crush It On Camera homepage.
It’s clear who it’s for, what it helps with, and what result to expect: camera confidence for wellness professionals.

That’s how clarity drives action.

Use Video to Reinforce Your Message

Video lets people hear your tone, feel your energy, and understand your offer faster than text.

Don’t worry about being perfect. Just speak like you would to a client.

For help getting started, read Understanding Camera Techniques: A Guide to Business Growth or explore the Crush It On Camera Mastery course to build your skills.

Final Thought

If your business feels stuck, look at your message.
Is it clear?
Is it specific?
Would a stranger instantly know who you help and how?

Clarity builds trust.
Trust builds connection.
And connection grows your wellness brand.