Why Testimonials Work

Wellness is deeply personal.
People don’t just want to hear what you offer—they want to know that it works.

A strong testimonial does what no sales pitch can:
It shows results through someone else’s voice.

Client testimonials help build:

• Trust: People trust peers more than promotions
• Relatability: Future clients see themselves in others’ stories
• Confidence: It reduces hesitation when making decisions
• Credibility: Real feedback proves your methods work

What Makes a Good Testimonial

Not all testimonials are created equal.
A powerful one includes:

• The client’s challenge or problem
• How your guidance helped
• What results they experienced
• How they felt before and after working with you

The goal is to show transformation, not just satisfaction.

Here’s an example:

“I used to wake up exhausted and overwhelmed. After working with [coach’s name], I now have more energy, better sleep, and feel like myself again.”

How to Ask for Testimonials

Many clients are happy to share, they just need a little direction.

Ask clear questions like:

• What was your biggest struggle before we started?
• How has your life or health changed since working together?
• What would you say to someone considering my program?

Make it easy. Send a form or voice note prompt. Offer to write a draft they can approve.

Where to Use Testimonials

Testimonials should be everywhere your potential clients visit.

• Your homepage: Add 1–2 clear, standout quotes
• Sales pages: Use testimonials that match the offer
• Social media: Share video clips or screenshots
• Emails: Use a testimonial in your welcome sequence
• Video content: Include short clips of past clients

You can see great examples on the Crush It On Camera testimonials page, where real professionals share how the platform supported their growth.

Turn Testimonials Into Storytelling

Don’t just drop quotes—add context.

Use a short paragraph to introduce the client.
Mention what they were struggling with, then share their words.

This makes the feedback feel more real and relatable.

Use Video When You Can

A written quote is good.
A video testimonial is even better.

Video captures tone, emotion, and sincerity.
It also helps potential clients connect with the face and voice of someone who’s been where they are.

You can even ask permission to clip short soundbites and use them in reels or marketing videos.

If you’re not sure how to structure that, the Crush It On Camera Mastery course can help you incorporate video storytelling into your strategy.

The More Specific, the Better

Vague praise like “You were amazing!” is kind but not useful.

Instead, focus on testimonials that highlight specific outcomes:

• “I lost 10 pounds and kept it off for 6 months”
• “I now sleep through the night without medication”
• “I finally understand how to eat without guilt”

The more specific the result, the more believable it becomes.

Final Word

Client testimonials are more than nice words—they’re proof.

They tell your audience:
Someone just like you took a chance… and it worked.

Start asking for testimonials early.
Share them often.
And make them a core part of how you market your wellness brand.