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Overcoming Imposter Syndrome in the Health and Wellness Industry

Overcoming Imposter Syndrome in the Health and Wellness Industry

What Imposter Syndrome Looks Like in Wellness

You know your work helps people.
But you still wonder:

  • “Am I qualified enough to coach others?”
  • “Why would someone hire me over others in the space?”
  • “What if I get asked a question I can’t answer?”

These thoughts don’t mean you’re a fraud.
They mean you’re human.

And in a field built on care and compassion, imposter syndrome is common—but manageable.

Where the Doubt Comes From

  • Comparing yourself to other coaches
  • Feeling pressure to be perfect
  • Waiting for one more course, certificate, or training
  • Being new and unsure how to start

You’re not alone. Most wellness professionals feel this—even the experienced ones.

Shift the Focus From You to Them

Imposter syndrome grows when you’re focused on yourself.
Flip the lens.

Ask:

  • Who are you here to help?
  • What have you already overcome?
  • What questions do people ask you again and again?

You don’t need to be the best.
You need to be useful.

Speak to one person. Solve one problem. Keep showing up.

Use Testimonials as a Mirror

Look at what your clients say about you.
Let their words replace your self-doubt.

Create a folder with messages, reviews, or kind DMs.
Open it when your inner critic gets loud.

For inspiration, browse the Crush It On Camera testimonials and see how other professionals pushed through doubt by simply showing up.

Show Up Before You Feel Ready

Action builds confidence.
Not the other way around.

Record the video.
Post the blog.
Make the offer.
Speak on the podcast.

If you need help feeling confident in how you show up, start here: Gain Camera Confidence

You’ll realize your voice gets stronger every time you use it.

You Don’t Need to Know Everything

You’re not here to have all the answers.
You’re here to support a specific transformation.

Stay in your lane.
Be honest when you don’t know something.
And remember—your personal experience is valid.

What you’ve lived through and learned may be exactly what someone else needs to hear.

Build a Support System

Surround yourself with:

  • Coaches who’ve been where you are
  • Communities that support your growth
  • Mentors who speak the truth, not just praise

Having people around who “get it” helps you separate the voice of fear from the voice of reason.

Final Thought

Imposter syndrome isn’t a sign you’re failing.
It’s a sign you’re growing.

You’re doing something bold. You’re putting yourself out there.
And that will always come with discomfort.

Keep showing up.
Keep serving.
And trust that you’re already more qualified than you think.