Why Group Offers Make Sense

One-on-one coaching is powerful—but it’s also time-limited.
You’re trading hours for income.
Group programs let you:

• Serve more people at once
• Create consistent recurring revenue
• Reduce burnout
• Build community around your brand

If your schedule is full or growth feels capped, a group offer is your next step.

Step 1: Choose a Clear Outcome

Group programs should solve a very specific problem.
It needs to be clear, focused, and measurable.

Example:

• “Reset Your Gut in 30 Days”
• “Confidence on Camera for Wellness Coaches”
• “Sleep Better Naturally in 4 Weeks”

The more focused your outcome, the easier it is to market.

Step 2: Turn Your 1:1 Process Into a Framework

Think about your best 1:1 clients.
What steps did you walk them through?

Group those steps into 3–6 phases or modules.
This becomes your signature method.

When you teach the same system to many people, it scales beautifully.

Step 3: Decide the Format

Pick a structure that fits your energy and your audience.

Popular formats:

• Live weekly Zoom calls
• Pre-recorded lessons + live Q&A
• Private group (like Facebook or Circle)
• Worksheets, trackers, or guided prompts

Start simple. You can always upgrade later.

Step 4: Price It for Value and Access

Your group offer should feel more accessible than 1:1—but still reflect the value.

A common pricing range is 25–50% of your 1:1 rate, depending on the support level.
If you include personal feedback or messaging, price accordingly.

Step 5: Market It Authentically

Use the same strategy as your 1:1 offers—just framed for a group experience.

Try:

• Talking about how it saves time and creates connection
• Sharing transformation stories from past clients
• Hosting a free challenge or webinar to introduce it

Tip: If you’re nervous to show up on camera to promote it, this guide will help you get camera ready.

Step 6: Start Small and Iterate

Your first round doesn’t need 100 people.
You can start with 5–10 beta members at a lower rate.
Refine the process. Collect testimonials. Improve the experience.

Then launch again with confidence—and higher pricing.

Bonus: Add Evergreen or Self-Study Options

Once your live round is dialed in, turn it into a self-paced course.
This creates ongoing passive income while your live rounds add new layers of support and energy.

Final Thought

Scaling your wellness business doesn’t mean losing connection.
Group programs help you serve more people, grow sustainably, and still deliver real transformation.

One clear offer. One simple system.
One afternoon to sketch it out—and you’re on your way.