Nervous About Your First Video? That’s Normal

Starting anything new feels awkward at first—especially when a camera is staring back at you.
But video is still one of the fastest ways to build trust and grow your wellness brand.
And you don’t need to “nail it” on day one.

You just need to start.

Here’s a simple structure that makes your first video feel natural, not salesy.

1. Start With Who You Help

Skip the long intro. Go straight to the audience.

Try:
“Hi, I’m [Your Name], and I help [your ideal client] with [the result you help them get].”

Examples:

• “Hi, I’m Lina, and I help women rebalance their hormones naturally.”
• “I’m Darren, a men’s health coach helping busy dads get their energy back.”

This makes it clear who you’re speaking to and how you help—without overexplaining.

2. Share Why You Do What You Do

This doesn’t have to be a long backstory. Just one sentence from the heart.

Try:

• “I started doing this because I went through it myself.”
• “I used to struggle with this too, and now I help others do the same.”
• “I realized people didn’t have simple, reliable info—and I wanted to change that.”

This gives your work meaning and instantly makes you relatable.

3. Give One Quick Win or Tip

Offer something useful right away. One small tip is enough.

Examples:

• “If you wake up exhausted, try this simple morning routine to reset your energy.”
• “Here’s a quick stretch I give all my clients who sit all day.”
• “Struggling with sugar cravings? Here’s one food to add, not remove.”

Value builds trust—fast.

4. Invite Them to Stay Connected

End with a low-pressure call to action.

Try:

• “If you found this helpful, I share more simple wellness tips here every week.”
• “Follow along if you’re ready to feel better without the overwhelm.”
• “I’ll be posting more videos like this—so stick around if that’s what you need.”

You don’t need to push a sale. You just want to open the door.

Bonus: Keep It Short

Your first video doesn’t need to be longer than 60 seconds.
Focus on clarity, not perfection.

If you mess up, smile and keep going. That realness is what people connect with most.

Still Feel Nervous? You’re Not Alone

Even seasoned coaches feel uncomfortable on camera at first.
Confidence is something you build—with practice and support.

To fast-track the process, check out Gain Camera Confidence: Your Essential Guide for Healthcare Professionals or join the Crush It On Camera workshop to learn how to show up with clarity and ease.

You don’t need to be perfect.
You just need to be present—and your audience will feel that.