Reels Are Not Just for Trends

Many wellness entrepreneurs treat Reels like entertainment.
They copy trends.
They post random tips.
They hope something goes viral.

But if you want to grow your wellness brand, your Reels need a purpose.

Your goal is simple:

• Educate
• Build trust
• Lead to the next step

That’s it.

Step 1: Speak to One Specific Problem

General advice gets ignored.
Specific advice gets saved.

Instead of:

“Drink more water.”

Try:

“If you wake up tired every morning, dehydration might be part of the problem. Here’s what to do.”

Call out your ideal client directly.
That’s how you attract the right people—not just random views.

Ask yourself:

• What question do clients ask me every week?
• What mistake do I see often?
• What myth needs correcting?

Turn each answer into one Reel.

Step 2: Keep It Simple and Structured

You don’t need a script.
You need a structure.

Use this format:

• Hook (first 3 seconds)
• One clear tip or idea
• Short explanation
• Simple call to action

Example:

“Struggling with bloating? Here’s one thing I tell every client.”
Then teach one practical step.
End with: “Follow for more wellness tips like this.”

If speaking on camera feels hard, start here:
https://crushitoncam.com/gain-camera-confidence-your-essential-guide-for-healthcare-professionals/

Step 3: Educate First. Sell Later.

Reels work best when they give value upfront.

Focus on:

• Explaining a concept clearly
• Sharing a quick client win
• Breaking down a common misunderstanding
• Showing a small behind-the-scenes moment

When people learn from you consistently, they begin to see you as a trusted voice.

That’s how you build authority in the wellness industry.

Step 4: Connect Reels to Your Funnel

Views alone won’t grow your business.
You need a next step.

Use Reels to guide people toward:

• A free lead magnet
• Your email list
• A discovery call
• A group program

Say it clearly.

“Grab my free gut reset guide in the link.”
“Join my email list for weekly health tips.”

Need ideas for what to offer?
Read: https://crushitoncam.com/top-lead-magnet-ideas-for-health-wellness-coaches/

Step 5: Be Consistent, Not Constant

You don’t need to post every day.

Start with:

• 2–3 Reels per week
• Clear themes tied to your offer
• Repeating core messages

Repetition builds recognition.
Recognition builds trust.
Trust brings clients.

If consistency is your struggle, this will help:
https://crushitoncam.com/the-truth-about-being-consistent-with-content/

Step 6: Show Your Face

Wellness is personal.
People want to see you.

Talking head Reels build connection faster than text-only videos.
Your voice, tone, and energy matter.

You don’t need perfect lighting.
You need clarity and confidence.

If you want structured support, explore:
https://crushitoncam.com/get-started/

Final Thought

Instagram Reels are not about going viral.
They are about being visible to the right people.

Educate clearly.
Speak to real problems.
Guide viewers to the next step.

Do that consistently, and your followers won’t just watch.

They’ll book.