Instagram Is Not Your Business Model

If you’re constantly posting, watching the algorithm change, and still wondering where the clients are—you’re not alone.
The truth is: most clients don’t decide to work with you because of one post.
They choose you because they trust you.

Here’s how to build that trust without being glued to your phone.

1. Build and Nurture an Email List

Social media can disappear. Your email list is yours.
Use it to:

• Share weekly tips or case studies
• Promote your offers or events
• Keep your brand top of mind

Not sure how to start? Use a simple lead magnet like a checklist, quiz, or mini training.
Here are some lead magnet ideas for wellness coaches to get you going.

2. Use Video to Connect Deeper (Without Posting Every Day)

Video builds trust faster than any other format.
But you don’t need to post daily reels to make it work.

Try:

• Hosting one short live Q&A per week
• Sending a personal video to your email list
• Embedding a welcome video on your site

Want to look and feel better on camera? Start with Get Camera Ready.

3. Get Featured on Podcasts

Being a guest on podcasts puts you in front of engaged, niche audiences.
It positions you as an expert, builds authority, and creates long-form content that lives beyond social media.

Use podcast directories or pitch yourself to shows in the health space.
This guide on why being featured on podcasts matters will help.

4. Set Up a Simple Referral System

Happy clients are your best marketing channel.
Make it easy for them to refer others.

Try:

• Offering a thank-you gift or session credit
• Creating a referral email they can forward
• Regularly asking for testimonials and feedback

You can also showcase those client stories publicly. Here’s how to use testimonials to grow your brand.

5. Create Long-Form Evergreen Content

Instead of racing to post daily, invest in content that works over time:

• Write blog posts around common client questions
• Record videos you can reuse on your site
• Create a resource library or mini-course

This helps new leads binge your content and builds trust before they ever book a call.

6. Automate Your Discovery Call Process

Make it easy for people to work with you.
Use a tool like Calendly or Acuity to:

• Let people self-schedule
• Collect info with an intake form
• Automatically send reminders

This cuts out back-and-forth messages and saves you time every week.

Final Tip: Use Instagram Intentionally—Not Constantly

Instagram should support your business—not run it.
Once your systems are in place, you can post when you want—not because you feel like you have to.

You don’t need to do more.
You need to do the right things consistently—off and on social media.

Want support showing up with clarity and confidence?
Join the Crush It On Camera Workshop to build your brand beyond the scroll.