Why Instagram Live Works for Health Coaches

Instagram Live gives you real-time connection with your audience.
It helps you:

• Build trust through direct interaction
• Show your personality and coaching style
• Share helpful tips with zero editing
• Answer questions and handle objections in the moment

It’s one of the most effective ways to grow your wellness brand without needing a big following or production setup.

Before You Go Live: Set Yourself Up for Success

You don’t need a script—but you do need a plan.

Start with:

• A topic your ideal clients care about
• 2–3 main talking points
• A short intro (who you are, what you do)
• A call-to-action (DM me, download the freebie, book a session)

Pick a simple format for your first live:

• Quick wellness tip
• Common myth in your niche
• Behind-the-scenes look at your routine
• Live Q&A about a recent post

The simpler the structure, the easier it is to stay calm.

Set the Scene

Create a calm, clear space. Use:

• Natural lighting facing your face
• A clean, uncluttered background
• Your phone set to eye level

Wear something comfortable that reflects your brand tone—relaxed, professional, or warm.

Do a quick sound and lighting check before you go live.

Need a prep checklist? Use the tips in Get Camera Ready: 5 Quick Fixes to Look and Feel Great on Video

During the Live: Keep It Light and Real

Don’t wait for people to show up. Start talking within the first 10 seconds.
Introduce yourself, share the topic, and dive in.

Tips to stay grounded:

• Smile often
• Breathe between points
• Use bullet-style prompts (not full notes)
• Imagine talking to one person, not a crowd

Expect a little awkwardness—and keep going anyway. That’s what makes it feel human and relatable.

Engage Without Overthinking

You don’t need to entertain or impress.
Your job is to serve.

Use simple prompts like:

• “Drop a 1 if this sounds familiar”
• “Let me know in the comments if this is helpful”
• “I see a great question here—let’s talk about it”

Even if only a few people are watching, your replays matter too.
So speak to the camera as if someone’s tuning in for the first time.

Close With Confidence

Wrap up your Live by:

• Recapping your key takeaway
• Thanking your viewers
• Giving one clear call-to-action

Example:
“If this helped, send me a DM with the word ‘energy’ and I’ll share a free resource to get you started.”

After the Live, save it to your feed or IGTV so others can replay it.

Bonus Tip: Reuse the Content

Turn your Live into:

• A short reel
• A blog post
• A few Instagram carousels
• A podcast topic

One live session can create a week’s worth of content.

Want help refining your delivery? Learn how to build calm, clear presence in Gain Camera Confidence

Final Thought

The first Instagram Live is always the hardest.
But it gets easier each time.
Start small, stay present, and speak like you’re helping one person—because you are.

That’s how confidence builds.
And that’s how wellness coaches grow.