Know What You Stand For

If you’re a health coach or wellness entrepreneur, you’ve probably seen how crowded the space is.
But that’s not a problem—if you’re clear on your positioning.

The first step is to define your niche.
That includes:

• Who you serve
• What problem you solve
• What unique method or philosophy you bring

For example, instead of saying “I help people lose weight,” try:
“I help busy moms regain energy and lose weight through simple, hormone-friendly meal plans.”

That clarity is magnetic. People trust experts who know exactly what they do.

Create a Signature Message

A clear message makes you memorable.
You should be able to answer:

• What’s the core transformation I offer?
• Why should someone choose me over others?
• What values guide my approach?

Craft one sentence that sums up your offer. Repeat it in your bio, video intros, and social media.

Example:
“I help women heal their relationship with food so they can stop dieting for good.”

This message should show up everywhere—your website, Instagram, email list, and when you introduce yourself on podcasts.

Teach, Don’t Just Sell

People follow and hire experts who teach with clarity.
So instead of only promoting your offers, share value regularly.

• Break down complex topics into simple tips
• Answer common questions you hear from clients
• Share short, educational videos or live Q&A sessions
• Use storytelling to show the before-and-after of client results

If you need content ideas, browse What to Post as a Wellness Entrepreneur for inspiration.

Speak With Authority on Camera

How you speak on camera matters just as much as what you say.
Confidence builds trust.
Eye contact builds connection.
Clarity builds conversions.

If you feel nervous, remember—this is a skill you can build.

Resources like Gain Camera Confidence and the Crush It On Camera Mastery course are designed to help you show up with more presence, poise, and personality.

Build Credibility with Social Proof

Your audience may hear your story once, but they’ll remember your results forever.
Share real wins and feedback from those you’ve helped.

• Add testimonials to your website
• Post before/after client stories
• Mention who you’ve worked with (if allowed)
• Highlight podcast appearances or event speaking gigs

If you’ve been featured on Dr Sas’s Mastery Podcast or others, make sure that’s on your homepage or LinkedIn.

Make Thought Leadership a Routine

Thought leadership is simply sharing what you know, consistently.
That might look like:

• Weekly tips on Instagram or LinkedIn
• A monthly email newsletter
• A podcast or YouTube series
• Hosting a masterclass or group Q&A

The more visible and helpful you are, the more people will see you as the go-to person.

Don’t Try to Sound Like Everyone Else

Experts sound like themselves.
Don’t copy language from other coaches.
Don’t force big words or jargon.
Speak how you naturally speak—especially on video.

If your tone is calm, lean into that.
If you’re energetic, bring that to your content.
Authenticity attracts the right clients.

You can learn more about striking the balance between professional and real in this post: Balancing Authenticity and Professionalism On Camera

Final Thoughts

The health space is crowded, yes.
But most people are blending in.
You don’t have to.

When you own your message, show up consistently, and speak with confidence, people will start to see you as the expert they’ve been searching for.

Start with one step today:
Record a short video sharing who you help and why.
Then post it.

That’s how expertise begins—by showing up.