Let’s Be Honest—Social Media Can Feel Like a Lot

You know you need to show up.
But the pressure to be perfect, trendy, and “always on” is exhausting.
Wellness is your business, not content creation.

Here’s a strategy that puts your values first—and still works.

Step 1: Choose Your Primary Platform

You don’t need to be everywhere.
Start by picking one platform where your ideal clients hang out.

For most wellness professionals, that’s:

• Instagram
• YouTube
• TikTok
• Facebook (especially groups)

Focus there for 90 days before adding anything else.

Step 2: Pick 3–5 Content Themes

Your audience needs consistency. You need simplicity.
Stick to a few repeating topics that support your brand.

Example themes:

• Quick wellness tips
• Client wins or testimonials
• Behind the scenes of your routine
• Personal stories or beliefs
• Educational reels or short videos

Rotate through these so you’re never stuck wondering what to post.

Step 3: Batch Content Once a Week

Take 1–2 hours a week to plan and create your posts.
Use tools like Canva and CapCut to make the process easier.
You don’t need to post daily—3–4 quality posts a week is plenty.

Here’s a guide that will help you plan a month of content in one afternoon.

Step 4: Show Up on Video—Even If You’re Nervous

Video builds trust faster than text or graphics.
Your audience wants to see your face and hear your voice.

Start small:

• Share a 30-second tip
• Talk about a common mistake you see
• Explain one thing you believe about health

Need help feeling confident? Read Gain Camera Confidence.

Step 5: Create Once, Repurpose Often

One video can become:

• A reel
• A caption
• A carousel post
• A podcast or blog topic

You don’t need more ideas.
You need more mileage from the good ones you already have.

Step 6: Set Boundaries with Your Time and Energy

Schedule content creation and check-ins.
Turn off notifications.
Don’t compare your pace to influencers with full teams.

You’re building a brand, not chasing validation.

Step 7: Focus on Connection, Not Just Growth

Your goal isn’t going viral.
It’s to attract and connect with the people you can help.

That means:

• Sharing real stories
• Asking questions
• Responding to comments
• Being consistent—not perfect

If you want your audience to trust you, show up as a real human—not a highlight reel.

Final Thought

Social media doesn’t have to drain you.
With a repeatable strategy, strong boundaries, and authentic video presence, you can grow your brand without losing your peace.

That’s what the Crush It On Camera workshop was built for.
To help you show up as you are—and attract clients who want exactly that.