Mistake 1: Talking About Yourself Too Much

You share your certifications.
Your journey.
Your process.

But your audience is thinking one thing:
“How does this help me?”

Shift your focus.

Instead of:

“I’m a certified holistic health coach with 5 years of experience.”

Try:

“If you’re dealing with constant bloating and low energy, here’s where to start.”

Marketing for health and wellness coaches works best when it centers the client—not the coach.

Mistake 2: Being Too General

If your content could apply to anyone, it connects with no one.

Saying:

“I help people feel better.”

Is vague.

Saying:

“I help women in their 40s reduce hormonal weight gain naturally.”

Is clear.

Clarity builds authority in the wellness industry.
Vagueness creates confusion.

If your message feels scattered, read:
https://crushitoncam.com/authenticity-in-wellness-why-your-story-is-your-most-powerful-marketing-tool/

Mistake 3: Posting Without a Strategy

Random posts lead to random results.

You need:

• Clear content themes
• A simple sales funnel
• A consistent call to action
• A way to capture leads

If you’re just posting tips without direction, you’re leaving growth to chance.

This guide will help:
https://crushitoncam.com/how-to-use-video-to-grow-your-email-list-and-boost-engagement/

Mistake 4: Avoiding Sales Conversations

Many wellness entrepreneurs love teaching.
Few feel comfortable selling.

So they post value… and stop there.

But people don’t magically know how to work with you.

You need to say:

• “Book a call.”
• “Join the program.”
• “Apply here.”

Selling is service.
If your offer solves a real problem, invite people in.

Mistake 5: Hiding From Video

In a crowded health space, visibility matters.

If you’re only posting graphics and text, you’re limiting connection.

Video marketing for wellness coaches builds trust faster than static content.

People want to hear your voice.
They want to see your energy.

If fear is holding you back, start here:
https://crushitoncam.com/gain-camera-confidence-your-essential-guide-for-healthcare-professionals/

Mistake 6: Expecting Fast Results

Marketing is repetition.

You need to say the same core message many times before it sticks.

If you change your niche, offer, and messaging every month, you reset your growth each time.

Stay consistent.
Refine gradually.
Track what works.

For deeper insight into sustainable growth, explore:
https://crushitoncam.com/the-mindset-shifts-every-wellness-entrepreneur-needs-for-long-term-success/

Final Thought

Most marketing problems aren’t technical.
They’re clarity and confidence problems.

Speak clearly.
Show up consistently.
Invite people to work with you.

That’s how you grow a wellness business without overcomplicating it.