Step 1: Pick Your 4 Weekly Content Themes

Choose 4 core areas you want to be known for.
This keeps your content focused and consistent.

Examples:

• Gut health education
• Mindset tips for healing
• Client wins and testimonials
• Behind-the-scenes of your coaching or self-care

One theme per week = built-in structure for the whole month.

Step 2: Decide on Your Weekly Content Format

Stick to 3–4 pieces of content each week.
Mix and match formats:

• 1 educational post (carousel, caption, short video)
• 1 personal story or lesson
• 1 client-focused post (testimonial, transformation, FAQ)
• 1 reel or live video for visibility

This balance keeps your content fresh but manageable.

Step 3: Brainstorm Post Ideas in Batches

Set a timer for 30 minutes.
Write down 3–5 post ideas for each of your 4 themes. Don’t overthink—just brain dump.

Example for “Mindset tips”:

• 3 beliefs I had to unlearn to grow my wellness business
• Morning routine that keeps me grounded before client calls
• One mindset shift that helped me raise my prices without guilt

You now have more than enough for the month.

Step 4: Draft Simple Captions

Block off one hour.
Write short captions using the ideas you just brainstormed.
Don’t aim for perfection—just clarity and value.

Keep each caption:

• Short and clear
• Focused on one takeaway
• Ending with a call to action (comment, save, book, etc.)

Step 5: Prep Visuals in a Single Session

Use Canva, your phone camera, or screen grabs.
Aim for:

• 4–5 self photos (even selfies work)
• Branded graphics for tips
• Screenshots of testimonials or messages
• Short talking videos

You don’t need a fancy camera—just confidence and clarity.
For video tips, check out Gain Camera Confidence.

Step 6: Use a Scheduler or Template

Plug your content into a tool like Later, Metricool, or even Google Sheets.
Seeing your full month at a glance makes things easier to adjust.

Optional: Create a weekly email that mirrors your content themes.
Learn more about email growth in How to Use Video to Grow Your Email List.

Bonus: Go Live Once a Month

Plan one Instagram Live or webinar per month.
Keep it casual but valuable—Q&A, tips, or storytime.

It helps your audience connect with the real you.
Need help showing up live without panic? Read How to Host Your First Instagram Live as a Health Coach.

Final Thought

You don’t need to create every day.
You need a system that works for you—and leaves space for your energy, your clients, and your own wellness.

Plan once. Show up consistently.
Build your brand with ease.